Luxury retailer Pirch taps Surface to enhance customer experience, drive business If you’ve ever built a new home, remodeled an existing one, or simply bought a new appliance, you know that these decisions can be overwhelming and stressful (did I make the right choice?). That’s why Pirch, a first-of-its-kind appliance, plumbing and outdoor brand retailer, wanted to transform the customer experience by delivering a truly innovative approach to the appliance buying process. To do so, Pirch looked to Microsoft to provide the right technology to engage with the customer and offer a seamless and stress-free experience. That’s where Surface Pro 4 and Pirch’s custom platform, Pirch Advisor, make all the difference. Welcome to Pirch When you walk into Pirch, it’s immediately clear that this isn’t the average kitchen, bath and outdoor appliance store. Within minutes of stepping through the door, [ more... ]

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