Go Universal! Now your ad campaigns can reach users across Microsoft premium surfaces like MSN, Outlook and Skype Here’s your New Year’s gift from Windows Store team. The “Promote Your App” ad campaigns that delivered ad creatives in other apps in the Windows eco-system just got a major update. We are happy to announce the launch of universal campaigns that will deliver your ads across Microsoft premium surfaces such as MSN.com, Outlook.com, and Skype, as well as games like the Microsoft solitaire collection. Why should I use universal campaigns? The first and the most important reason is wider reach. Microsoft premium surfaces such as MSN, Outlook, Skype and Solitaire collection are used by millions of users daily, and now your ad campaigns have a chance to showcase your awesome app when they interact on these surfaces. Second, your ad campaigns [ more... ]

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