Monetizing your app: Use interstitial banner as fallback for interstitial video Do you show ads while loading your app or between levels of your game (also known as interstitial ads)? Microsoft Advertising now offers interstitial banners as an option for ads in your app. Interstitial ads have a higher monetization value, but have a lower fill rate in many markets. You can choose to use an interstitial banner when a video ad is not available. Another option is to request both a video ad and an interstitial banner ad and show whichever ad is ready at the time of loading the app. The code below is an example of how you can show either a video ad or a banner ad – whichever is ready first for you to load your app. Add this to the cs file of the [ more... ]
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