Understanding the ad mediation configuration in the Microsoft ad mediation service We announced the general availability of the Microsoft ad mediation service in May 2017. The federated cloud based ad mediation service is designed to help app developers maximize their ad revenue. In this blog post, we will go deeper into the mechanics of how a developer can configure their ad network choices to achieve the best possible yield. Configuring mediation for your application Developers can setup ad mediation in the Windows Dev center for their ad enabled applications. The ad mediation service mediates ad requests between a plethora of ad networks. The mediation configuration UX in the Monetize with Ads page for an application provides the developer control over managing the mediation configuration for that application. Microsoft optimized configuration The default option that is selected is for Microsoft to [ more... ]
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