Reengage your customers with UWP ad campaigns and push notifications We’re pleased to announce that all developers can now use new features in Windows Dev Center to engage with customers of their UWP apps.  Developers can build segments of their customers and use them to create custom retargeting and reengagement ad campaigns for their UWP apps or send push notifications. Until recently, these powerful monetization and engagement capabilities were only available to Windows Dev Center Insiders. What are retargeting and reengagement ad campaigns? A retargeting ad campaign is type of advertising campaign that helps you reach a specific group of your customers who have taken a certain action with your UWP app. For example, if some portion of your customers have spent more than $10 on add-ons, you could retarget that specific group of customers with a custom ad campaign [ more... ]

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