Monetize your game app with Playtem ads Here’s something any would-be game developer who wants to find a good monetization strategy needs to know. The psychology of gaming is weird. I have a friend who hates to pay for games. Her favorite kind of games are the freemium ones that make their money off of in-app purchases. Basically, you can play the whole game without ever paying a dime, but you can advance much more quickly if you are willing to spend money for better in-app gear or extra lives. My friend makes a special point of persevering past really difficult boss levels with low-end gear or putting in extra hours to gain experience points when she could have bought an experience multiplier for just a few dollars. In her mind, she’s beating not only the game itself but also, [ more... ]

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