Microsoft Store Services SDK launches support for interstitial banner ads We are excited to announce the launch of interstitial banner ads support in the Microsoft Store Services SDK. Interstitial banner ads have been one of the top Windows Dev Center feature requests since we introduced support for interstitial video ads. What are interstitial banner ads? Interstitial banner ads are a very popular way of monetizing apps and games because they offer much higher eCPMs than standard banner ads. They can earn up to 8-10 times more than standard banner ads for the following reasons: Full user attention: The full screen ads grab the full attention of users. Larger surface area: The increased real estate provides advertisers with more options to show content that attracts potential customers. User engagement: Interstitial ads require user action to move away from the ad and [ more... ]

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