Make App Promotions Work: Acquire & Re-engage the Right Set of Users Click! Click! Click! and you are done. Yes, acquiring new users and re-engaging with existing users of your app is as simple as that in the tried and tested ‘promote your app’ feature in the Windows Dev Center. If you are not familiar with these capabilities, learn more about them here. This blog is about making promotions work for you so that the ad campaigns that you create can acquire the right set of users at the lowest cost. DO’s Do choose auto-targeting unless you are 100% sure of your game/app audience profile. Choosing manual targeting without knowing the right audience profile may end up giving bad ROI for the campaign. For e.g. most card/casino based games work well with age group 50+ while racing games work with [ more... ]

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