Native Ads in Microsoft Advertising SDK Overview Native Ads is a component-based ad format that gives publishers the flexibility of placing the individual components of a creative – title, image, logo, description, call to action text – so as to provide the best possible fitment to the look and feel of the rest of the app. This enables the developers to use fonts, colors and animations of their own to stitch unobtrusive user experience in their app while earning high yield from advertising. For advertisers as well, this provides high performing placements since the ads experience is tightly built into the app and users tend to interact a lot more with such sponsored content. According to a report by Mobile Marketing, native in-app ads typically see five times greater engagement than traditional banner ads and, hence, get greater spend from [ more... ]

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